Real UX & Product Design – Base Course
| Day 1 | Introduction to basic UX concepts |
| 18.00 – 19.30 | Why are we here? |
| Meaning of UX and core UX values | |
| Break | |
| 19.45 – 21.15 | Course walkthrough and basic concepts |
| Horizontal & vertical communication | |
| Day 2 | User Personas and User Journeys |
| 09.00 – 10.30 | What is User persona and why it matters |
| Case study | |
| Break | |
| 11.00 – 12.30 | Workshop #1 |
| Break | |
| 15.00 – 16.30 | How to create user journeys and how to use them to your benefit |
| Case study | |
| Break | |
| 17.00 – 18.30 | Workshop #2 |
| Day 3 | UX Stories, MVP and Information Architecture |
| 09.00 – 10.30 | UX driven user stories – how to write and evaluate |
| MVP myth vs. reality. ROI iterative concept in product development | |
| Break | |
| 11.00 – 12.30 | Workshop #3 |
| Break | |
| 15.00 – 16.30 | UX driven design of information architecture |
| Change management | |
| Break | |
| 17.00 – 18.30 | Workshop #4 |
Real UX & Product Design Plus
Same as the Base Course, plus the following:
| 20:00 – 21:30 | Lean Coffee session |
Real UX Crash Course
| 08.30 – 10.00 | Meaning of UX and core UX values |
| Horizontal & vertical communication | |
| Break | |
| 10.15 – 11.45 | User persona and why it matters |
| Case study | |
| Break | |
| 12.00 – 13.30 | How to create user journeys and how to use them to your benefit |
| User flow and user journey mapping | |
| Break | |
| 15.00 – 16.30 | User stories, metrics and evaluations |
| MVP, itterative process | |
| Information architecture | |
| Break | |
| 17.00 – 19.15 | Workshop: from user persona to MVP |
| Break | |
| 19.30 – 21.00 | Student presentations |
| ROI driven development | |
| UX tools and resources |
Real UX Crash Course Plus
Same as the Real UX Crash Course, plus the following:
| Day 2 | Q&A Sessions |
| 09:00 – 11:00 | Group #1 |
| 12:00 – 14:00 | Group #2 |
| 14:30 – 16:30 | Group #3 |

